Social Media Content Creator (Crypto Twitter)

About the role:

At Electron. we are creating a new brand from scratch. It's called Froot. We are looking for creative folks who can think through content for crypto twitter, work on storytelling, communicate the product value proposition, and work with designers and rest of the team.

Compensation:

12-18 LPA or whatever is the right compensation for the best people.

Location:

HSR, Bangalore (India)

Key Responsibilities

• Create and manage content calendars for the brand’s Twitter page.

• Write short-form content, including tweets, threads, memes, carousels, captions, and more.

• Translate internal strategy into actionable, day-to-day publishing plans.

• Maintain a consistent tone of voice across all channels, aligned with Web3-native culture.

• Monitor content performance and trends; adjust tone, topics, and formats accordingly.

• Occasionally write blog posts or long-form copy as needed.

Requirements

• Must be based in Bangalore or willing to relocate.

• 2+ years of writing experience in the Web3 or crypto space (agency or in-house).

• Strong understanding of Web3 narratives: DeFi, NFTs, Layer 2s, DAOs, memecoins, etc.

• Proven ability to grow and engage social media accounts, with a portfolio or proof of work.

• Fluent in English, with a concise and culturally-aware writing style.

• Highly organized and capable of managing multiple content streams simultaneously.